Christina Mathisen joins Convenience and Energy Advisors as vice president of marketing. | CEA
Christina Mathisen, a recognized leader in the convenience retail sector, has recently taken on a pivotal role as vice president of marketing at Convenience and Energy Advisors (CEA). This advisory and marketing services firm is known for its specialization in convenience retail and downstream oil, making Mathisen’s extensive background particularly relevant.
With over a decade of experience, Mathisen previously held leadership roles at QuikTrip and Circle K, two giants in the convenience store industry. Her tenure at these companies equipped her with a wealth of knowledge and practical insights that she will now bring to CEA. From Tulsa, Oklahoma, QuikTrip is renowned for its customer service and operational efficiency, while Laval, Quebec’s Circle K has built a reputation on vibrant branding and strategic market positioning. Mathisen’s diverse expertise encompasses enterprise loyalty initiatives, customer relationship management (CRM), digital engagement, and national marketing strategies, all of which she executed across thousands of retail locations.
One of Mathisen’s notable strengths lies in her ability to develop loyalty programs that resonate with consumers. She has successfully enhanced customer data platforms, integrated payment solutions, and driven brand activation, all aimed at delivering measurable results. In her new role at CEA, she will be instrumental in guiding the firm’s marketing strategy, focusing on areas such as customer engagement, brand positioning, and growth-oriented marketing initiatives. CEA’s commitment to enhancing its operational perspective aligns seamlessly with Mathisen’s vision of executing strategies grounded in real-world experience.
Peter Rasmussen, CEO and founder of Convenience and Energy Advisors, highlighted the synergy of Mathisen’s experience with that of his own, stating, “Christina’s experience is highly relevant to the challenges convenience retailers face today.” He further emphasized the intersection of marketing, loyalty, payments, and operations—which is crucial for success in the highly competitive retail landscape. Combating these challenges requires practical expertise, which both Mathisen and Rasmussen bring as they work to support CEA’s retailer partners.
Mathisen expressed enthusiasm about her new role, noting, “CEA’s strength is its deep operating perspective, not just advising, but executing as well.” This execution-focused approach resonates with retailers who seek not just strategic advice, but actionable insights that lead to tangible outcomes. By collaborating closely with partners, she aims to build and implement marketing and loyalty strategies that truly deliver results.
As a firm, Convenience and Energy Advisors is strategically positioned in St. Petersburg, Florida, where it offers tailored marketing and advisory services to a wide range of entities in the convenience sector. By collaborating with retailers, brands, and suppliers, CEA delivers strategic insights and growth solutions necessary for navigating today’s dynamic marketplace. The company’s ability to adapt and innovate in response to industry shifts makes it a valuable ally for those in the convenience retail space.
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