The Intersection of Military Sustainment and Corporate Sustainability
As the political landscape surrounding the corporate Environmental, Social, and Governance (ESG) movement becomes increasingly charged, many business leaders are seeking alternative ways to present their sustainability endeavors. Interestingly, they may not need to venture far for inspiration. The U.S. military’s logistics principles, particularly those encapsulated in the concept of “sustainment,” provide a framework that closely resembles the sustainability objectives touted by the corporate ESG initiative.
Sustainability is Sustainment
In parallel to corporate sustainability, the U.S. Army highlights principles such as foresight, efficiency, flexibility, and a readiness to embrace new technologies as essential to the concept of sustainment. These principles must be integrated into all operational aspects, mirroring the integrated model that underpins the ESG movement.
For instance, during a recent visit to Pvilion, a Brooklyn-based solar startup, it became evident that the company’s mission aligns with the U.S. military’s logistics goals. Pvilion not only produces architectural solar systems but also crafts flexible, transportable, solar-enabled canopies designed specifically for military applications.
Innovations in Solar Technology
Colin Touhey, CEO of Pvilion, elaborated on several benefits that come with integrating solar technology within military infrastructure, such as tax credits and aesthetic appeal. The company designs solar panels to be embedded directly into fabrics, effectively transforming canopies, tents, and building facades into electricity-generating structures. This innovation becomes particularly significant for military operations in remote locales, where dependence on diesel generators is often problematic due to supply challenges and safety risks.
Touhey emphasized that these solar energy systems offer a more manageable alternative for personnel who usually maintain diesel generators. He noted, “People who work with [diesel] generators are our biggest advocates,” highlighting how solar technologies can enhance operational efficiency.
Self-Forming Solar Canopies
Looking towards future innovations, Pvilion is working on a self-forming solar canopy that can set itself up within 60 seconds through a solar-powered robotic mechanism. Comparatively, traditional canopies typically require a team of personnel and take around 30 minutes to erect. This advancement not only saves time but underscores how new technologies in sustainability can create a ripple effect across multiple operational realms. “If you need fewer people, you need less water, fuel, and food,” Touhey added, emphasizing the broader impacts of sustainable technology.
Sustaining National Security with Renewable Energy
The significance of renewable energy extends beyond operational efficiency; it has crucial implications for national security. The Department of Defense has made strides in enhancing its energy resilience by installing utility-scale solar arrays and rooftop solar panels at its bases, particularly during the Barack Obama administration. Though new federal policies announced under the Trump administration might present challenges, military analysts remain resolute in advocating for on-site renewable energy, arguing that this approach is essential for maintaining energy security.
Research from the Stimson Center reinforces this viewpoint, underlining that many U.S. military bases remain vulnerable to disruptions due to their reliance on civilian grids and diesel fuel logistics. Their analysis posits that fortifying the entire electric grid may prove too costly for the Department of Defense, making localized energy resilience the more pragmatic solution.
Evolving Language Around Sustainability
As the terminology surrounding sustainability continues to evolve, many companies are reconsidering how they communicate their commitments. For instance, amid rising opposition to the ESG movement, some businesses have shifted their language when discussing sustainability with clients and customers. This change does not necessarily reflect the broader public sentiment, as evidenced by a 2023 survey revealing that a substantial bipartisan majority of voters believes they benefit from corporate sustainability initiatives.
Younger generations, particularly Gen Z, exhibit a pronounced interest in climate concerns. A survey conducted by YouGov for Whole Foods highlighted that 75% of Gen Z consumers want transparency in sustainability and tend to favor eco-conscious brands. This demographic increasingly prioritizes local sourcing and environmental protection when making purchasing decisions.
Clarity in Communication
The emphasis on clarity and specificity in sustainability communication is echoed by the strategic planning firm Trajectory Partnership. Their research findings suggest that everyday language is more effective for conveying sustainability messages than technical jargon. Phrases like “carbon neutral” or “net zero” can often confuse or polarize audiences, whereas terms such as “locally sourced” or “recycled” resonate more effectively with consumers.
Recent findings from software company Workiva further amplify the notion that corporate sustainability is a long-term trend. According to their survey, 97% of executives believe sustainability reporting will offer a business advantage in the next two years, and 85% are committed to continuing their climate disclosure strategies despite shifting political winds.
Navigating Future Challenges
As U.S. businesses strive to convey their sustainability goals while grappling with a complex political environment, finding the right vocabulary to engage consumers is increasingly essential. In the coming months and years, organizations will face the challenge of articulating their ESG programs in a manner that resonates with a diverse audience. Meanwhile, the global decarbonization movement is set to accelerate, driven by consumer demand for transparency and accountability in sustainability practices. By drawing on established principles of sustainment, businesses can navigate this evolving landscape while contributing to a more sustainable future.